Apple's marketing chief Greg Joswiak made it official on Monday: Apple will host a "Pro and tell" event in Los Angeles on October 28, MacRumors reports — and the teaser video says everything about what Apple plans to show.
Joswiak's post on X — "Can't wait to pro and tell next week" — arrived with an animated clip of the Apple logo forming from flowing, multi-colored light trails. Bloomberg's Mark Gurman cut straight to the point: "Obviously this is a finger touching a display and drawing on it." After years of Apple insisting touch and the Mac don't mix, the company is now doodling about it in public.
The expected centerpiece is Apple's first touchscreen MacBook Pro. Per Gurman's reporting, redesigned 14- and 16-inch models will carry OLED displays with direct touch input, a Dynamic Island cutout replacing the notch, significantly lighter enclosures — and M5 Pro and M5 Max chips rather than a new M6 Pro/Max generation. The tagline also quietly buries a rumor: no "MacBook Ultra." The touch Mac keeps the MacBook Pro name, just as the rumored "iPhone Ultra" ended up as the iPhone Duo.
The rest of the slate rounds out the Mac and iPad lines: an entry-level 14-inch MacBook Pro and a refreshed iMac powered by the M6 chip, and an eighth-generation iPad mini with an OLED display, a relocated landscape-oriented FaceTime camera, and an updated speaker system. Gurman says retail sales could begin November 6.
This will be the third product event under CEO John Ternus — after September's iPhone Duo launch and last week's "Welcome home" smart-home showcase. That's a blistering pace for a new CEO, and it reads like a deliberate strategy: get the hardware out before rivals can frame it.
What to watch: pricing, first — tandem OLED panels don't come cheap, and Apple hasn't hinted at what the touch Mac costs. Then the software story, since macOS will need genuinely touch-first controls rather than a stretched iPad interface. And the question hanging over the whole event: what took so long? Apple spent over a decade telling us the Mac would never get touch. On October 28, it finally shows and tells.
— via MacRumors