Google's newest video model isn't pitched at filmmakers. It's pitched at the people who make thousands of product clips a week.

Gemini Omni 1.2 Flash reached general availability on Thursday, with native generation and editing of clips up to 15 seconds, up from 10 on Omni 1.1, according to Google's announcement. Google says it also dropped the price 30 percent, to $0.07 per second of 720p video. Durations can be set in one-second increments from 3 to 15 seconds.

The workflow is built around cost control. Users can draft at 360p or 720p, fix a detail with a follow-up edit instead of regenerating the whole clip, then upscale the keepers to 1080p or 4K. Google also says the model holds onto faces, garments, packaging typography and brand colors across camera angles when given reference images, short motion clips of up to three seconds, or audio cues. Its example: a 15-second virtual try-on built from one model photo and front-and-back shots of three outfits.

The enterprise framing is explicit. In a post on the Google Cloud blog, Google describes the model as "built for the everyday videos businesses make in volume — like product videos, virtual try-ons, and ads," with Provisioned Throughput and an imperceptible SynthID watermark on outputs. Customers quoted include Runway, Picsart, Photoroom and Krea. Audio references, Google notes, are gated behind allowlisting.

Availability is uneven. The model is live in the Gemini API and Google Vids, where Google says 15-second clips come at no additional cost with a Google account or Workspace subscription. In the consumer Gemini app, 15-second clips are rolling out to Google AI Ultra subscribers, per Google's blog, while Gemini for business support is listed as "coming soon" on the Cloud blog.

The real story is price and length, not a new capability. A 30 percent cut and five extra seconds is enough to cover a full social ad spot or CTV placement in one generation, which is exactly how Google's customers describe it. Video generation is turning into a commodity line item, and Google is competing on the invoice.

Watch for rivals' price moves, and for whether the Ultra-only gate on the longest clips in the consumer app loosens.

— via Google

— via Google